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  • The pay to play platform of Google Adwords offers online advertisers immediate access to promote their business. Based on your campaign’s cost per clicks bids and quality score, Google will display your sponsored ads at the top and right hand side of all search results. …Continue Reading

  • TLM Supports ALA’s Fight for AIR Stair Climb

    By Dean on January 25, 2013 at 4:11 pm

    On February 9, 2013, the American Lung Association of the North East will host their 3rd annual Fight for Air Stair Climb.
    True Lead Media supports Team AIRrabito, who will be one of hundreds to climb to the top of One Penn Plaza, NYC in a vertical marathon, 55 floors, 1,210 steps. …Continue Reading

  • Advice on Mobile Campaigns

    By Dean on December 1, 2012 at 2:38 pm

    Let me ask you something. Do you remember the last time you filled out a contact form on your smart phone? Does ‘how about never’ sound right to you?

    If you are trying to develop new leads from Pay Per Click, it’s more practical to use the ad extension for users to call instead of taking them to a landing page or website. …Continue Reading

  • An Adwords Campaign Begins With Keyword Research

    The first stage of a campaign setup begins with your marketing expectations and business goals. Since this media is paid per click, the product or service sold by a small business should have a high enough price tag to justify online advertising fees.

    Keyword research is a SEM’ers task to compile root keywords, long tail keywords, and geo-targeted keywords that target both purchase intent and general traffic. If the campaign is solely comprised of buyer keywords it will yield very limited traffic. Although this strategy is more likely to convert, it lacks volume. …Continue Reading

  • Nurture Your Leads With Email Marketing

    By Dean on January 7, 2012 at 5:32 am

    So you got some leads from your Pay Per Click Marketing or SEO campaigns. Congrats! Now what?  Good news: your services are in demand. Beyond the initial prospecting phase and consulting your soon to be client, maintaining and growing a robust email database is a top priority that continuously serves your subscribers and grows your business.

    Tips to consider when embarking on email marketing:

    All contact forms via paid search landing pages, organic contact forms, and newsletter sign-ups should be linked using API scripts directly to your email database.

    Segment and update your list based on their product inquiry and buying status, prospects and clients.

    Establish a template coded in html that depicts your brand and offers meaningful tips or sales promotions. To increase your open rate, come up with a compelling email subject, say something credible, sell something gaudy – just make it worthwhile.  Keep it concise to 4 or 5 words.

    Specs? We recommend using html templates …Continue Reading

True Lead Media Helps Small Businesses Attract New Customers with Google Adwords

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